Eyetrack III - What You Most Need to Know

"The Best of Eyetrack III:

What We Saw When We Looked Through Their Eyes
By Steve Outing and Laura Ruel
Eyetrack III project managers

News websites have been with us for about a decade, and editors and designers still struggle with many unanswered questions: Is homepage layout effective? ... What effect do blurbs on the homepage have compared to headlines? ... When is multimedia appropriate? ... Are ads placed where they will be seen by the audience?"

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